For bootstrappers


The fundamentals

1. What is marketing? A simple and useful definition
2. The basic 3-step marketing framework
3. What makes marketing challenging?

Frameworks and strategies

1. The Irrigation Marketing Framework

Branding and positioning

1. Value propositions
2. Brand names
3. Email signatures
4. Logos


1. Search engines text ads: my 15 recommendations

Search Engine Optimization (SEO)

1. The official and notorious SEO resources
2. 35 SEO technical requirements and features

Bonus: the academic models

1. 7 marketing models
2. 9 communication models