The official and notorious SEO resources
There are 2 types of resources to learn Seach Engine Optimization (SEO): the official resources and the notorious resources.
1. The official resources
The official articles
- How Google Search works: short version and long version. These articles explain the trinity of Google search engine: crawling, indexing and serving (ranking). Those principles also apply to any other search engine.
- SEO Starter Guide. This guide provides an overview of what you can do to optimize your website. It is structured around "Best practices" and "Avoid" sections that are quite clear.
- A web developer's guide to reaching more people through Google Search and Google's opinionated reference for building amazing web experiences. These 2 resources are the serious stuff for developers and designers. You can learn more about this in my technical SEO article.
- Get on Google (Google Search Console Help). Complete and clear overview of the different ways to manage your online visibility depending on the type of information you want to showcase online.
- Get your website on Google (Google Search Console Help). The most effecient way to submit a website to Google is by submitting your XML sitemap(s) through Google Seach Console.
Do you need an SEO? (Google Search Console Help).
This is not specified in this article, but an SEO expert can help you do 3 things, and only 3:
- implement technical SEO requirements or features on your website.
- create quality content.
- promote your content (in order to get backlinks).
- Steps to a Google-friendly site (Google Search Console Help).
- Webmaster Guidelines (Google Search Console Help).
- Crawling and indexing topics (Google Search Console Help).
- Search appearance topics (Google Search Console Help).
- Google Search Quality Evaluator Guidelines.
- Bing Webmaster guidelines.
Comment 1: As you may have noticed, Google is not fond of centralization. There are several articles hosted on several subdomains. Also, those articles overlap with one another in terms of information. However, reading all of them is the best way to remember good practices, as you see them several times. Morever, each article has a different approach, so the information is presented with different variations. If you read carefully thoses articles, you're (almost) an SEO expert.
Comment 2: In this list, there is a document which is quite different from the others. It's the Search Quality Evaluator Guidelines. I invite you to read this article to understand the paramount importance of this particular document: A machine learning engineer's view on winning at SEO.
The official blogs
Comment 3: Google doesn't communicate a lot about their search engine (which is normal). From time to time, they might address particular issues that is brought to them, with specific videos or specific articles on their blogs, but the general rule is no comment, stick to our guidelines and everything will be fine. However, they usually do have an official spokeperson who is in charge of communicating about publisher and webmaster issues, online and in conferences. From 2005 to 2015, it was Matt Cutts, head of the Web Spam Team. Since September 2017, it's Danny Sullivan, who is the first "Google Search Liaison".
The official Twiter accounts
2. The notorious resources
The notorious blogs
The notorious guides
Comment 4: There is nothing really new in the notorious resources compared to the official resources. But you will find more examples and concrete extrapolations of the official recommendations.
Author: Dimitri Alamkan
Initial publication date: